One of our favourite, most talked about campaigns of the winter 21/22 season was be the Gucci branded gondolas and billboards in the prestigious French ski resort of Courchevel.
Creative freedom for the client was an integral part of the campaign and the opportunity to reach a captive, willing audience in such incredible surroundings has delivered spectacular results as you can see here.
The branded gondolas definitely stood out from the crowds! Accompanied by indoor billboards the campaign was seen as a great success.
Target and interact with the affluent audience that offers 1.5 million skier days.
Branded gondolas, billboards and film