Oakley have been committed to ski media for many years & have seen success in the targeting of skiers and snowboarders direct in the resort environment. From huge, mega posters in Laax to the stunning branded gondolas in Avoriaz. The campaign is certainly "stand-out".
Our favourite has to be the branded gondolas in one of the highest frequented ski resorts in Europe, Avoriaz.
Laax, Sölden, Davos Klosters, Chamonix, Avoriaz
Target and interact with 28 million affluent skiers throughout the Alps
Billboards, branded gondolas, digital out-of-home and indoor billboards
Advertising opportunities in a clean, uncluttered environment.