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Silvretta Arena Samnaun Ischgl 

With 45 lifts and cable cars and over 239 km of pistes, the Silvretta Arena Samnaun Ischgl is considered a mecca for skiers and snowboarders, it is known worldwide. The main ski area lies between 2,000 m and 2,872 m above sea level and, thanks to the snow-sure northern slopes, allows approximately 158 skiing days starting from the end of November and finishing in May.

The highlights in the ski arena include the famous "Smuggler Tours" which are not used for smuggling anymore – instead, they are used for skiing! Since the smuggler’s circuit at the Silvretta Arena was opened and has become one of the most popular ski circuits amongst winter athletes. With a varied international and domestic audience the Silvretta Arena offers brands a fantastic opportunity to target this huge audience in an uncluttered media landscape.


Advertising possibilities

Advertising positions offered by Alpdest are outdoor billboards, backlit indoor billboards, digital, branded gondolas and lift posters.


Who visits Samnaun Ischgl?

The Silvretta Arena offers more than 2'100'000 skier days per season. 58% of all visitors are male and the audience demographic is ABC1.

German visitors make up 51% of the overall audience, followed by 33% from Switzerland and 3% from The Netherlands.


Why should our brand advertise here?

Silvretta Arena Samnaun Ischgl forms the biggest ski resort in the eastern alps. Samnaun also has the added attraction as it is a popular tax free zone. Open for on average 158 days per season there is a huge opportunity to put your brand in front of this affluent audience.

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The mega billboard at the upper station offers more than 1'000'000 impacts per season.

80sqm of advertising space creates a massive impact at one of the most frequented locations in the resort.

New options for 22/23

Alpdest have been working closely with the region to develop more products and advertising opportunities starting in time for the winter 22/23 season and beyond.

We have various new indoor and outdoor opportunities at the lift station plus there are some sensational new billboard spaces in the ski resort that are available on a first come, first served basis.

Please contact the sales team for more information.

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Lift posters

These products offer an ideal platform for your brand to reach our unique, captive audience and our new magnetic solution offers more flexibility for your design requirements, A0 size posters deliver your message in a more effective, impactful manner.

Lift poster advertising is offered throughout the ski resort. Please contact us for more details.

Indoor billboards

Promoting brands at poster sites on well frequented locations focusing on high contact quality and frequencies with more than 3 million OTS per winter season offer exceptional results.

Indoor billboards offer an ideal platform for your brand to reach the unique, captive audience that Silvretta Samnaun Ischgl has to offer.


Advertising formats

​Billboards (indoor and outdoor)

Lift posters

Branded gondolas

Product displays


Skier days

2'100'000. Resort open on average 158 days per season.


​58% ABC1.

67% Swiss, 7% Germany & 4% UK.


Ski media in Silvretta
Arena Samnaun Ischgl

Please get in touch the team at Alpdest if you would like more information on how your brand can benefit from advertising in the ski resort of Samnaun.

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