Hochzillertal
The skiing area stretches from 600 to over 2,400 metres above sea level and is also connected to the skiing area of Hochfügen by cable car. The skiing area Hochzillertal has so much to offer, from rustic ski huts to the highest 5-star restaurant in the Alps, VIP gondolas, winter climbing trails for children and adults, night skiing, snow park, winter hiking trails and much more!
Hochfügen is located above the valley on a high plateau. The winter sport resort is known for a lot, but mostly for its guaranteed snow conditions, the numerous powder slopes and unique mountain experiences. The Hochfügen Ski area stretches from 1,400 to 2,500 metres above sea level and is considered THE freeride hotspot in the Zillertal. There is a lot to experience on and off the slopes.
With an average of more than 134 skiing days per season, the area offers advertisers the chance to target an international audience made up of guests primarily from the DACH area.
01.
Advertising possibilities
Advertising positions offered by Alpdest are indoor and outdoor billboards, digital, branded gondolas, lift posters and product displays.
02.
Who visits Zillertal?
Hochzillertal offers more than 1'000'000 skier days per season. 58% of all visitors are male and the audience demographic is ABC1.
German visitors make up 65% of the overall audience, followed by 15% from Netherlands and 3% from the UK.
03.
Why should our brand advertise here?
Zillertal is one of the largest holiday destinations in Austria. An international resort that is open for on average 134 days per season offering a huge opportunity to put your brand in front of this affluent audience.
Mega billboards
The huge mega billboard at the valley station offers more than 939'000 impacts per season.
84sqm of advertising space creates a massive impact at the most frequented location in the valley.
Branded gondolas
Gondola branding on the modern, state of the art lift system offers cost effective, standout media in an uncluttered landscape.
The gondolas travel from the valley station (1'050 metres) up to Stand (2'428 metres). The lift line is one of the highest frequented
in the resort and the gondolas cross many pistes along the way
to and from Stand offering huge impact value for your brand.
Product displays
Product displays offer brands the opportunity to put their products directly in front of the huge, influential audience that our advertising landscape offers.
Car displays, pop-up's, test drive centres and more can all be catered for. We have the experience and knowledge to offer solutions to all brands whether it be at the top of the mountain
or in the valley stations.
Billboards
Promoting brands with giant poster sites on well frequented locations focusing on high contact quality and frequencies with more than 3 million OTS per winter season offer exceptional results.
Indoor and outdoor billboards offer an ideal platform for your brand to reach our unique, captive audience.
Lift posters
These products offer an ideal platform for your brand to reach our unique, captive audience and our new magnetic solution offers more flexibility for your design requirements, A0 size posters deliver your message in a more effective, impactful manner.
Lift poster advertising is offered throughout the ski resort. Please contact us for more details.
Advertising formats
Billboards (indoor and outdoor)
Lift posters
Branded gondolas
Product displays
DOOH
Skier days
1'000'000. Resort open on average 128 days per season.
Audience
58% male, 42% female.
65% Germany, 15% Netherlands & 3% UK.
Links
zillertal.at/winter.html
bergfex.com/zell-am-ziller/
instagram.com/zillertal.at/