Alpdest | Ski media specialists | Switzerland

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Get ready to take your brand to the next level! We connect top brands with top ski resorts. Our goal? To create unique brand experiences in the European mountains.

Premium Advertising in Europe's most prominent Ski Resorts

Reach high-profile audiences in Europe’s most famous ski destinations with Alpdest. We create standout outdoor advertising that brings your brand to life in the Alpine environment.

What are we doing?

Encouraging brands to think outside the box - up to the peaks. The mountains are our home. We help brands and advertising agencies set up creative brand campaigns in the alps, where they have access to high-net-worth clients.

Gucci

Gucci

Gucci

Gucci

Prada Pylon

Prada Pylon

Gucci

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Case Studies

Discover how Alpdest brings brands to life in the Alps. Check out our brand Case Studies for bold, unforgettable campaigns.

Latest News

WHY ADVERTISING IN THE ALPS DELIVERS UNMATCHED BRAND IMPACT

The Secret to High-Impact Advertising in Alpine Destinations Advertising in the mountains is a secret weapon for brands that know how to...

INTERVIEW WITH DANIEL MEYER, CEO OF ALPDEST

INTERVIEW WITH DANIEL MEYER, CEO OF ALPDEST

INTERVIEW WITH DANIEL MEYER, CEO OF ALPDEST

In this this quick interview Daniel Meyer, CEO of Alpdest talks about future trends in advertising, his vision about Alpdest.

WHERE TO FIND THE PRADA SKI LIFT?

WHERE TO FIND THE PRADA SKI LIFT?

WHERE TO FIND THE PRADA SKI LIFT?

The Prada Linea Rossa campaign is back for another season, with two new resorts in the mix. We've put together a quick guide to help you fin

Gucci 2023_24.jpg

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Read more on alpine advertising

You can skip a YouTube ad.
Close a pop-up.
Scroll past a feed.
But when you’re standing in a lift line staring at a mega billboard?
You’re not skipping anything.
And that’s exactly why it works.

You can skip a YouTube ad.
Close a pop-up.
Scroll past a feed.
But when you’re standing in a lift line staring at a mega billboard?
You’re not skipping anything.
And that’s exactly why it works.

The ski season is wrapping up... and it’s already time to think about next year. 🏔️⛷️ We know, we know, it feels like the snow just started to melt, but guess what?

The brands who are ahead of the game are already planning their next big moves. While the slopes are quieting down, it's the perfect time to reflect on what worked and start laying the groundwork for an even bigger, bolder campaign next season.

Now’s the time to get creative, tweak your messaging, and get that prime OOH spot locked in for when winter rolls around again.

If you’re not already thinking about your next campaign, trust us, someone else is. We are happy to help you on your way to the peaks.

#outdoormedia #alpdest #ooh #advertising #brandcampaign

The ski season is wrapping up... and it’s already time to think about next year. 🏔️⛷️ We know, we know, it feels like the snow just started to melt, but guess what?

The brands who are ahead of the game are already planning their next big moves. While the slopes are quieting down, it's the perfect time to reflect on what worked and start laying the groundwork for an even bigger, bolder campaign next season.

Now’s the time to get creative, tweak your messaging, and get that prime OOH spot locked in for when winter rolls around again.

If you’re not already thinking about your next campaign, trust us, someone else is. We are happy to help you on your way to the peaks.

#outdoormedia #alpdest #ooh #advertising #brandcampaign

Psst… want to know where the best brands make their mark? 🚠 Not in the usual places. The real icons know that the Alps are more than just a backdrop, they’re a stage. 🏔️✨

#alpdest #outdooradvertising #outofhomemedia

Psst… want to know where the best brands make their mark? 🚠 Not in the usual places. The real icons know that the Alps are more than just a backdrop, they’re a stage. 🏔️✨

#alpdest #outdooradvertising #outofhomemedia

The Prada Benchmark: A Masterclass in alpine OOH

Let’s talk about our all-time favorite. The Prada ski campaign. ⛷️

Strategically placed in the most exclusive alpine locations, seamlessly blending luxury with adventure. The kind of OOH that doesn’t just advertise but creates a lifestyle moment. 🪧

Years later, brands are still referencing it, trying to capture that same effortless fusion of high fashion, high altitude, and high impact.

At Alpdest, we help brands create their own alpine moments. Unique, impactful, and perfectly in tune with the audience.

Ready to make your mark? Let’s talk. ⛷️

#ooh #oohmedia #outdooradvertising

The Prada Benchmark: A Masterclass in alpine OOH

Let’s talk about our all-time favorite. The Prada ski campaign. ⛷️

Strategically placed in the most exclusive alpine locations, seamlessly blending luxury with adventure. The kind of OOH that doesn’t just advertise but creates a lifestyle moment. 🪧

Years later, brands are still referencing it, trying to capture that same effortless fusion of high fashion, high altitude, and high impact.

At Alpdest, we help brands create their own alpine moments. Unique, impactful, and perfectly in tune with the audience.

Ready to make your mark? Let’s talk. ⛷️

#ooh #oohmedia #outdooradvertising

No loud ads, no disruptions, just the seamless presence of Dubai Tourism that felt very natural.

Just a subtle reminder that after the cold comes warmth again. From the icy slopes in winter to warm beaches in summer, the transition was effortless.

The best campaigns don’t fight for attention, they become part of the experience. What do you think?

#outdoormedia #advertising #oohadvertising #brandcampaign #skimedia

No loud ads, no disruptions, just the seamless presence of Dubai Tourism that felt very natural.

Just a subtle reminder that after the cold comes warmth again. From the icy slopes in winter to warm beaches in summer, the transition was effortless.

The best campaigns don’t fight for attention, they become part of the experience. What do you think?

#outdoormedia #advertising #oohadvertising #brandcampaign #skimedia

Summer in the Alps is coming, who’s showing up? 🌞🏔️

A lot of lifts keep running in the summer, the trails stay busy, and those postcard-worthy views? Still the same, just with more sunshine. Every summer, the mountains turn into a playground for hikers and everyone looking for a little escape.
And just like in winter, there’s plenty of room for brands to be part of it all.

The question is, who’s making the most of it this time? 🚠✨

#outdoormedia #oohadvertising #marketing #ooh #oohcampaign #summercampaigns

Summer in the Alps is coming, who’s showing up? 🌞🏔️

A lot of lifts keep running in the summer, the trails stay busy, and those postcard-worthy views? Still the same, just with more sunshine. Every summer, the mountains turn into a playground for hikers and everyone looking for a little escape.
And just like in winter, there’s plenty of room for brands to be part of it all.

The question is, who’s making the most of it this time? 🚠✨

#outdoormedia #oohadvertising #marketing #ooh #oohcampaign #summercampaigns

Moncler is out there owning the slopes in Courchevel 🎿✨.

Their latest ski media campaign is all about high-performance because if you’re carving through fresh powder, you might as well do it in style. 💁‍♀️

Their campaign is the perfect example of how luxury brands can go beyond traditional ads and become part of the experience.

This is how it’s done!
The audience is already there, living their best life and Moncler is just effortlessly in the mix. No hard sell, just pure presence.

What do you think? 👇

#ooh #oohmedia #alpdest #oohadvertising #advertising #marketing

Moncler is out there owning the slopes in Courchevel 🎿✨.

Their latest ski media campaign is all about high-performance because if you’re carving through fresh powder, you might as well do it in style. 💁‍♀️

Their campaign is the perfect example of how luxury brands can go beyond traditional ads and become part of the experience.

This is how it’s done!
The audience is already there, living their best life and Moncler is just effortlessly in the mix. No hard sell, just pure presence.

What do you think? 👇

#ooh #oohmedia #alpdest #oohadvertising #advertising #marketing

What makes the Alps such a powerful location for outdoor advertising? Let us tell you, It is not just the views! It’s the blend of:

➡️ High Dwell Times
➡️ Engaged and affluent audience
➡️ No distractions
➡️ International and local visitors

Plus a lot of other components create a one-of-a-kind environment for brands

What makes the Alps such a powerful location for outdoor advertising? Let us tell you, It is not just the views! It’s the blend of:

➡️ High Dwell Times
➡️ Engaged and affluent audience
➡️ No distractions
➡️ International and local visitors

Plus a lot of other components create a one-of-a-kind environment for brands

Dream Big. Do Big.

Some ads make you pause. Others make you feel. The campaign of Sunrise did both. This campaign was all about creating a moment, right there in the middle of the mountains across various ski resorts in Switzerland. 🇨🇭

The bold orange against pure white snow created a contrast that stood out in every direction. Congrats to the creative team 👏
How do you like it?

#ooh #oohad #advertising #branding #markting #mediabuying #advertisingmedia #alpdest

Dream Big. Do Big.

Some ads make you pause. Others make you feel. The campaign of Sunrise did both. This campaign was all about creating a moment, right there in the middle of the mountains across various ski resorts in Switzerland. 🇨🇭

The bold orange against pure white snow created a contrast that stood out in every direction. Congrats to the creative team 👏
How do you like it?

#ooh #oohad #advertising #branding #markting #mediabuying #advertisingmedia #alpdest

The world meets in Davos this week for the World Economic Forum 2025.

Some of the world’s most influential leaders are here to discuss the current challenges and future of our planet.

Our advertising campaigns for @ecolab_inc are ready to go. With a focus on sustainability and innovation, we’re excited to be part of this event.

#davos #wef #worldeconomicforum #switzerland #advertising #campaign

The world meets in Davos this week for the World Economic Forum 2025.

Some of the world’s most influential leaders are here to discuss the current challenges and future of our planet.

Our advertising campaigns for @ecolab_inc are ready to go. With a focus on sustainability and innovation, we’re excited to be part of this event.

#davos #wef #worldeconomicforum #switzerland #advertising #campaign

We had a fantastic time yesterday at the @shops_1st_try event in Hochfügen!

The biggest get-together in the snowboard business!

It was our first time attending, and we loved meeting so many passionate people, testing new products, and enjoying the atmosphere in the resort. We’re also proud to have provided the ski racks for the event, keeping things organized on and off the slopes!

Big thanks to the organizers for the invitation!

#shops1sttry #hochfügen #alpdest #snowboard #wintersport

We had a fantastic time yesterday at the @shops_1st_try event in Hochfügen!

The biggest get-together in the snowboard business!

It was our first time attending, and we loved meeting so many passionate people, testing new products, and enjoying the atmosphere in the resort. We’re also proud to have provided the ski racks for the event, keeping things organized on and off the slopes!

Big thanks to the organizers for the invitation!

#shops1sttry #hochfügen #alpdest #snowboard #wintersport

Draw your line 🏂 A billboard that says it all.
Oakley in Laax, Switzerland.

#oakley #laax #laaxbaby #advertising #ooh

Draw your line 🏂 A billboard that says it all.
Oakley in Laax, Switzerland.

#oakley #laax #laaxbaby #advertising #ooh

We’re excited to announce that @strellson has returned to the mountains of Samnaun!

For the second time, we’ve had the pleasure of collaborating with the Swiss fashion label.

The campaign features a fully branded lift line and the exclusive Strellson Swing, linked to a social competition, designed to boost social engagement.
A big thank you to the amazing team!

#strellson #alpdest #advertising

We’re excited to announce that @strellson has returned to the mountains of Samnaun!

For the second time, we’ve had the pleasure of collaborating with the Swiss fashion label.

The campaign features a fully branded lift line and the exclusive Strellson Swing, linked to a social competition, designed to boost social engagement.
A big thank you to the amazing team!

#strellson #alpdest #advertising

Where can I find the famous Prada Ski Resorts?

The Prada Linea Rossa campaign is back for another season, with two new resorts in the mix. We‘ve put together a quick guide to help you find all Prada Pylons at different resorts so you can start planning your winter getaway.

#pradaski #pradaskilift #pradalift #stmoritz #alpdest #advertising

Where can I find the famous Prada Ski Resorts?

The Prada Linea Rossa campaign is back for another season, with two new resorts in the mix. We‘ve put together a quick guide to help you find all Prada Pylons at different resorts so you can start planning your winter getaway.

#pradaski #pradaskilift #pradalift #stmoritz #alpdest #advertising

Italian Elegance to the peak. 🏔️We’re thrilled to announce one of our new projects this winter season with Luca Faloni in Zermatt.

Get a sneak peek at how the campaign came to life. 📹

#oohadvertising #brandprojects #adcampaign #alpdest

Italian Elegance to the peak. 🏔️We’re thrilled to announce one of our new projects this winter season with Luca Faloni in Zermatt.

Get a sneak peek at how the campaign came to life. 📹

#oohadvertising #brandprojects #adcampaign #alpdest

One ski resort - endless opportunities! ⛷️🪧

Ski resorts offer brands many ways to connect with their audience. From lift lines to the après-ski lounges, brands can engage fully with the alpine lifestyle.

There are so many ways to interact with a passionate audience on and off the slopes.

Every touchpoint matters!

#skiresort #ooh #oohadvertising

One ski resort - endless opportunities! ⛷️🪧

Ski resorts offer brands many ways to connect with their audience. From lift lines to the après-ski lounges, brands can engage fully with the alpine lifestyle.

There are so many ways to interact with a passionate audience on and off the slopes.

Every touchpoint matters!

#skiresort #ooh #oohadvertising

Luxury ski resorts like Courchevel are all about exclusivity. High-end brands like Moncler, Louis Vuitton, and Gucci line the streets.

In here, brands connect with an elite audience in a setting that’s all about prestige. It’s the perfect place to create multiple touchpoints through OOH ads, engaging customers as they move through the resort.

Here are some of the fantastic campaigns our clients have created over the years:

#oohadvertising #ooh #alpdest

Luxury ski resorts like Courchevel are all about exclusivity. High-end brands like Moncler, Louis Vuitton, and Gucci line the streets.

In here, brands connect with an elite audience in a setting that’s all about prestige. It’s the perfect place to create multiple touchpoints through OOH ads, engaging customers as they move through the resort.

Here are some of the fantastic campaigns our clients have created over the years:

#oohadvertising #ooh #alpdest

OOH will always be seen.

Unlike digital ads that can be skipped or blocked, outdoor ads are always there.

They fit into everyday life, creating lasting impressions without interruptions! Especially while you are on the slopes. OOH is unmissable. It’s where brands meet people in the real world, at eye level.

#ooh #oohadvertising #alpdest

OOH will always be seen.

Unlike digital ads that can be skipped or blocked, outdoor ads are always there.

They fit into everyday life, creating lasting impressions without interruptions! Especially while you are on the slopes. OOH is unmissable. It’s where brands meet people in the real world, at eye level.

#ooh #oohadvertising #alpdest

4 months to go 😍

Are you ready for the slopes again? ⛷️

#skiresort #advertising #ooh

4 months to go 😍

Are you ready for the slopes again? ⛷️

#skiresort #advertising #ooh

What happens when high fashion meets the mountains?

This year, Gucci took the slopes in pure elegance. Our campaign turned the mountains into a catwalk, with Gucci on a giant billboard and gondolas making a big impression.

📍Location: Diavolezza lower station / Pontresina, Courchevel

It's not just a campaign - it's a celebration of fashion, art, and adventure coming together to leave customers speechless.

What do you think?

#advertising #luxurybranding #luxuryadvertising #marketing #oohadvertising #advertisingcampaign

What happens when high fashion meets the mountains?

This year, Gucci took the slopes in pure elegance. Our campaign turned the mountains into a catwalk, with Gucci on a giant billboard and gondolas making a big impression.

📍Location: Diavolezza lower station / Pontresina, Courchevel

It's not just a campaign - it's a celebration of fashion, art, and adventure coming together to leave customers speechless.

What do you think?

#advertising #luxurybranding #luxuryadvertising #marketing #oohadvertising #advertisingcampaign

Something new is coming 💪🏽

#ai #midjourney #aiart #alpdest #advertising

Something new is coming 💪🏽

#ai #midjourney #aiart #alpdest #advertising

For our clients, we get creative. The Nissan X-Trail Mountain Rescue supported a "Ride Responsibly" campaign across five European ski resorts. 🛻

Nissan installed digital signs on the slopes to encourage snow riders to slow down at intersections, reducing collision risks. Similar to road speed signs, these monitors display "Thank You" for those riding at a safe speed and "Slow Down" for those going too fast. ⛷️🫷

#nissan #advertising #marketing #oohadvertising #ooh #mountains #skiresorts #branding #photooftheday #marketingstrategy

For our clients, we get creative. The Nissan X-Trail Mountain Rescue supported a "Ride Responsibly" campaign across five European ski resorts. 🛻

Nissan installed digital signs on the slopes to encourage snow riders to slow down at intersections, reducing collision risks. Similar to road speed signs, these monitors display "Thank You" for those riding at a safe speed and "Slow Down" for those going too fast. ⛷️🫷

#nissan #advertising #marketing #oohadvertising #ooh #mountains #skiresorts #branding #photooftheday #marketingstrategy

How to stand out in a crowded market? 🤔

Gondola brandings are a super popular solution among our clients to get all the attention of a whole ski resort. It's hard to miss and impossible to forget. 🧠 Plus, it gives you exposure to a diverse range of people who are in a good mood, enjoying their time in the mountains.

So why be part of the background when you can steal the spotlight? 🧚🏻‍♀️

#ooh #oohadvertising #skiresortadvertising #advertisinginskiresorts #alpdest #gondolabranding

How to stand out in a crowded market? 🤔

Gondola brandings are a super popular solution among our clients to get all the attention of a whole ski resort. It's hard to miss and impossible to forget. 🧠 Plus, it gives you exposure to a diverse range of people who are in a good mood, enjoying their time in the mountains.

So why be part of the background when you can steal the spotlight? 🧚🏻‍♀️

#ooh #oohadvertising #skiresortadvertising #advertisinginskiresorts #alpdest #gondolabranding

The automotive industry has always been one of the most creative when it comes to advertising. 🚗

Because of the competitive environment, there is an extreme pressure to stand out. Have a look at how the mountains give brands a voice to be loud in the silence.

#automotive #advertising #oohadvertising #alpdest

The automotive industry has always been one of the most creative when it comes to advertising. 🚗

Because of the competitive environment, there is an extreme pressure to stand out. Have a look at how the mountains give brands a voice to be loud in the silence.

#automotive #advertising #oohadvertising #alpdest

Advertising on the most beautiful places on earth. ❄️🗻

The mountains create a natural backdrop that lets brands connect more deeply with their audience.

#advertising #oohadvertising #alpdest #marketingstrategy #marketingcampaign

Advertising on the most beautiful places on earth. ❄️🗻

The mountains create a natural backdrop that lets brands connect more deeply with their audience.

#advertising #oohadvertising #alpdest #marketingstrategy #marketingcampaign

When it comes to the world of skiing, the Alps are by far the largest inbound ski market in the world with 43% of the total worldwide attendance. 🌍⛷️

Fresh air. Beautiful mountainous surroundings. No background noises. People in an uncluttered landscape, far away from everyday life allows advertisers to meet their target group in a relaxed and positive mood. Brands have the possibility to connect with their audience in a special way. The rhythm of life slows down, and the hustle of the city seem like distant echoes but the message our clients send gets louder!

It is your time to be loud in the silence!

#oohadvertising #advertising #marketing #alpdest #mountains

When it comes to the world of skiing, the Alps are by far the largest inbound ski market in the world with 43% of the total worldwide attendance. 🌍⛷️

Fresh air. Beautiful mountainous surroundings. No background noises. People in an uncluttered landscape, far away from everyday life allows advertisers to meet their target group in a relaxed and positive mood. Brands have the possibility to connect with their audience in a special way. The rhythm of life slows down, and the hustle of the city seem like distant echoes but the message our clients send gets louder!

It is your time to be loud in the silence!

#oohadvertising #advertising #marketing #alpdest #mountains

We are the one-stop partner on your journey to the alps! 🏔️

#alps #mountains #alpdest #advertising

We are the one-stop partner on your journey to the alps! 🏔️

#alps #mountains #alpdest #advertising

Storytelling is so effective because it helps us remember information by forming connections between various details. 🗣️🧠 When we listen to a story, our brains link the different pieces of information, making them easier to remember and recall later.

This is why brands love to tell stories on Liftposters. A creative way to educate and entertain skiers on their way to the peak with a full attention span.

#alpdest #switzerland #advertising #storytelling

Storytelling is so effective because it helps us remember information by forming connections between various details. 🗣️🧠 When we listen to a story, our brains link the different pieces of information, making them easier to remember and recall later.

This is why brands love to tell stories on Liftposters. A creative way to educate and entertain skiers on their way to the peak with a full attention span.

#alpdest #switzerland #advertising #storytelling

Welcome to the Alps 🏔️ The alps are the perfect playground for brands. From high dwell time to reaching an affluent audience with high purchase power. ❄️

Alpine ooh advertising is for most marketers’ foreign territory, because it is a small niche market in the industry.
But oh, this small niche has power! 💪

#marketing #marketingniche #alps #skiresorts #advertising #branding #advertisement

Welcome to the Alps 🏔️ The alps are the perfect playground for brands. From high dwell time to reaching an affluent audience with high purchase power. ❄️

Alpine ooh advertising is for most marketers’ foreign territory, because it is a small niche market in the industry.
But oh, this small niche has power! 💪

#marketing #marketingniche #alps #skiresorts #advertising #branding #advertisement

Welcome to a new era of advertising. Are you ready for ski media? 🔥❄️

#advertising #reels #ooh #oohadvertising #skimedia #alpdest #luxurybrands #luxuryskiholidays #branding #marketing

Welcome to a new era of advertising. Are you ready for ski media? 🔥❄️

#advertising #reels #ooh #oohadvertising #skimedia #alpdest #luxurybrands #luxuryskiholidays #branding #marketing

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