Why Ski Media?
Traditional branding on lifts, spectacular billboard locations, pop-up‘s and digital out-of-home (DOOH) advertising opportunities are all offered by Alpdest in more than 40 of the most renowned ski resorts in the Alps. What other media offers the opportunity to reach more than 28 million, affluent Europeans in such beautiful uncluttered surroundings?
As 20% of Europe‘s highest earners are concentrated in ski resorts and open to influence, 77% of this audience find ski media eye catching and 85% believe that the advertising reflects positively on the brand. The recall of advertising in and around ski resorts is a staggering 88%.
Our core network focuses on resorts in France, Switzerland, Italy and Austria with more than 80‘000sqm of advertising space available in more than 45 resorts.
01.
Reach
The Alpdest network of the most renowned ski resorts in Europe offers our clients the opportunity to optimally reach more than 28 million, affluent Europeans per season.
02.
Brand awareness
Promotion of new products or brand initiatives in and around ski resorts in a clean, uncluttered media landscape. Ski media offers the opportunity to create brand dominance in beautiful environment.
03.
Brand recognition
Ski media delivers it‘s message to more than 28 million people each season. 77% of this audience find ski media eye catching and 85% believe that the advertising reflects positively
on the brand. The recall of advertising in and around ski resorts is a staggering 87.6%.
04.
Targeted advertising
Our specialised network of resorts gives our brands access to 65 million affluent Europeans in a captive, comfortable environment offering a clean advertising landscape to promote their products. This network also offers the opportunity to target the audience through various effective means.
05.
Flexible advertising solutions
Billboards, branded gondolas, lift posters, product displays, brand partnerships, backlit indoor billboards, digital screens, ski school partnerships and branded ski racks are just some of the methods of promoting your brand in this unique landscape.
06.
Network of opportunity
Our core network focuses on resorts in France, Switzerland, Italy and Austria with more than 80‘000sqm of advertising space available in more than 45 resorts.
Impact
88% recall advertising in ski resorts and 79% find ski media eye catching
Interaction
Target and interact with 28 million affluent skiers throughout the Alps
Reach
20% of Europe‘s highest earners are concentrated in ski resorts
Exposure
Advertising opportunities
in a clean, uncluttered environment.
