As 20% of Europe‘s highest earners are concentrated in ski resorts and open to influence, the medium delivers it‘s message to more than 28 million viewers each season.
Of this audience we find that 7 million are from the DACH region (Germany, Switzerland & Austria), 3 million from the UK, 4.5 million from France and 3 million are Italian.
INSIDE THE MIND
Get to know the audience of ski media and how you can profit from it.
More than 28 million affluent Europeans can be reached using ski media. Of this audience we find that 7 million are from the DACH region (Germany, Switzerland & Austria), 3 million from the UK, 4.5 million from France and 3 million are Italian.
The audience is typically composed of individuals who possess a wealth of travel experience, having explored various destinations and cultures, while also boasting a significant level of education.
Their extensive travels have broadened their perspectives and cultivated a deep appreciation for different societies and cultures.
Their advanced education has equipped them with a profound understanding of diverse subjects, enabling them to engage in intellectual discourse and appreciate nuanced discussions.
73% of the ski media audience are influential people. Not only content creators on social media but also people who have high positions in their jobs and are highly regarded in society. They are setting the trends of tomorrow.
By targeting this unique, influential audience your brand has the opportunity to cascade its brand message down the mountains and into urban areas.
Effective advertising and the clever use of content (film, video and pictures) can ensure that your brand message is spread across social channels as well as throughout the mountain resorts.
With a strong focus on wellness and well-being, they prioritize their physical and mental health, seeking experiences that promote balance and relaxation.
In addition, this audience is knowledgeable about investment and finances, recognizing the importance of making financial decisions to secure their future.
They possess a flair for fashion, staying up-to-date with the latest trends and seeking stylish attire both on and off the slopes. Their appreciation for arts and culture is evident, as they actively seek out enriching experiences that broaden their horizons and stimulate their creativity.
This mindset makes this audience so unique and the perfect match for a variety of different industries.
65 million Europeans
Advertising campaigns in ski resorts can reach up to 49 million Europeans
per winter season.
210 million skier days
Advertising within our network offers 15 million impacts per resort, per season.
High net worth audience
58% of our audience is compromised of the top 20% of Europe's highest earners.
88% recall advertising in ski resorts and 85% feel that is shows brands in a positive light.