IWC
The luxury watch brand IWC Schaffhausen launched a major advertising campaign to promote the “Big Pilot” watches in winter 21/22.
The iconic branding could be seen in the Swiss resort of Laax. we were also proud to confirm that for the first time, a large out-of-home campaign relied entirely on eco-friendly materials such as textile mesh and PVC-free films. IWC were supportive of this new initiative from the outset and the results are both eco-friendly and spectacular!
It supported the clear future commitment to sustainability of all parties involved.
Resorts
LAAX, Switzerland
Reach
Target and interact with the audience with LAAX offering 1.2 million skier days
Placement
Pop-up container park, branded gondolas, interior branding, "green" billboards, lift station branding
