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​The luxury watch brand IWC Schaffhausen launched a major advertising campaign to promote the “Big Pilot” watches in winter 21/22.


The iconic branding could be seen in the Swiss resort of Laax. we were also proud to confirm that for the first time, a large out-of-home campaign relied entirely on eco-friendly materials such as textile mesh and PVC-free films. IWC were supportive of this new initiative from the outset and the results are both eco-friendly and spectacular!


It supported the clear future commitment to sustainability of all parties involved.


LAAX, Switzerland


Target and interact with the audience with LAAX offering 1.2 million skier days


Pop-up container park, branded gondolas, interior branding, "green" billboards, lift station branding


Book your ski media campaign now

Get in touch the team at Alpdest if you would like more information on how your brand can benefit from advertising in this unique, uncluttered environment.

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