The luxury watch brand IWC Schaffhausen launched a major advertising campaign to promote the “Big Pilot” watches in winter 21/22.
The iconic branding could be seen in the Swiss resort of Laax. we were also proud to confirm that for the first time, a large out-of-home campaign relied entirely on eco-friendly materials such as textile mesh and PVC-free films. IWC were supportive of this new initiative from the outset and the results are both eco-friendly and spectacular!
It supported the clear future commitment to sustainability of all parties involved.
Target and interact with the audience with LAAX offering 1.2 million skier days
Pop-up container park, branded gondolas, interior branding, "green" billboards, lift station branding