PRADA

As part of the #PradaLineaRossa multi-channel campaign, in winter 21/22 Alpdest successfully posted an eye catching, innovative media campaign in 4 prominent ski resort in Europe. The results have been astounding!

Creative, innovative and reflecting our 360° approach to marketing, we are all delighted with the outcome. This has to be the most talked about campaign of the winter.

Here you can see the film that Alpdest produced to promote the lift posters in the resort of St. Moritz.

Resorts

St. Moritz, Gstaad, Verbier, Clacier 3000 & Crans Montana in Switzerland.

Reach

More than 3 million skiers and a footfall of more than 6.4 million.

Placement

150 lift pylons tactically positioned on 14 of the the most frequented lifts & film

Results

An OTS of approximately 20 million.

TAKE YOUR BRAND TO NEW HEIGHTS!

Get in touch with the team at Alpdest if you would like more information on how your brand can benefit from advertising in this unique, uncluttered environment.