
PRADA
​As part of the #PradaLineaRossa multi-channel campaign, in winter 21/22 Alpdest successfully posted an eye catching, innovative media campaign in 4 prominent ski resort in Europe. The results have been astounding!
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Creative, innovative and reflecting our 360° approach to marketing, we are all delighted with the outcome. This has to be the most talked about campaign of the winter.
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Here you can see the film that Alpdest produced to promote the lift posters in the resort of St. Moritz.

Resorts
St. Moritz, Gstaad, Verbier, Clacier 3000 & Crans Montana in Switzerland.
Reach
More than 3 million skiers and a footfall of more than 6.4 million.
Placement
150 lift pylons tactically positioned on 14 of the the most frequented lifts & film
Results
An OTS of approximately 20 million.