As part of the #PradaLineaRossa multi-channel campaign, in winter 21/22 Alpdest successfully posted an eye catching, innovative media campaign in 4 prominent ski resort in Europe. The results have been astounding!
Creative, innovative and reflecting our 360° approach to marketing, we are all delighted with the outcome. This has to be the most talked about campaign of the winter.
Here you can see the film that Alpdest produced to promote the lift posters in the resort of St. Moritz.
St. Moritz, Gstaad, Verbier, Clacier 3000 & Crans Montana in Switzerland.
More than 3 million skiers and a footfall of more than 6.4 million.
150 lift pylons tactically positioned on 14 of the the most frequented lifts & film
An OTS of approximately 20 million.