Audi have continued their innovative media campaign which dominates resorts in Switzerland and France.
The specifically chosen sites focus on high frequented areas of resorts, aiming for a mainstream audience at the absolute busiest locations.
The campaign consists of digital out-of-home advertising and traditional out-of-home via mega billboards and more traditional billboards.
Footfall of 34 million and approximately 1.1 skier days per season
Billboards & digital out-of-home
34 million OTS per season