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GUESS
Campaign:
Guess Winter 2024-25
Location:
Gstaad
Glacier 3000
Cortina
Obergurgl
Zermatt
Media and Integration:
Gondola Brandings
Billboards
Liftposter
Sunchairs, Ski, diverse Items
Hotel Cooperation
Igloo Cooperation
Guess Swing
Pop-Up-Store
Guess Cat Walk at 3,000m altidude
Influencer Cooperation and Social Campaign
#DestinationGuess
Brand Recall over 80% in 3 Ski Resorts
39% of those surveyed showed increased intent to buy or engage with GUESS digitally.
Social Traffic
“Last year’s project was a huge success, so we wanted to build on that momentum. Every element of our collections and activations has been carefully curated to captivate and inspire.” said Paul Marciano, Chief Creative Officer at GUESS, 14/01/2025
Campaign:
Guess Winter 2023-24
Location:
Cortina
Obergurgl
Kaltenbach, Hochfügen
Zermatt
Media:
Gondola Brandings
Billboards
Gondola Photobooth
Sunchairs, Ski, diverse Items
Hotel Cooperation
Igloo Cooperation
Influencer Cooperation
Swing
