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FROM FICTION TO FACT: WHY BRANDS HAVE TO TELL STORIES

Are you ready to tell your story?


The art of storytelling goes back to early roots of the human being. Since humans are able to talk, they tell each other stories to pass their knowledge over to generations. And before that they used to draw in caves to educate others. Stories can be educational, entertaining or convey deeply rooted morals or traditions.


WHY BRANDS SHOULD USE STORYTELLING?


A successful brand story gives the target audience a comprehensive picture of what the brand stands for. When people hear a story that resonates with them, they become more engaged and invested in the brand. This emotional connection can help create brand loyalty and long-term relationships with customers.


Further brand stories create memorable messages that stick with customers long after they've seen or heard them. Using the method in your brand strategy can also give your brand a more human touch. By telling stories that reflect the brand's values, personality, and mission, brands can set themselves apart from others in their industry.


HOW TO USE STORYTELLING WITH SKI MEDIA?


So it is a fact that stories have an enormous power, but how to use it in combination with OOH advertising in ski resorts? There exists the perfect media to tell you story and build brand awareness. May we introduce you to Liftposters?

Lift posters are the Go-to channel to build brand awareness. Different formats and poster sizes are making it easy to adjust it to your brand identidy and allows you to tell tell stories on high-traffic liftlines.

WHY ARE LIFT POSTERS SO EFFECTIVE?

To build brand awarness, customers have to be confronted to the brand name, as often and as many places as possible, also known as Mere-Exposure-Effekt. In psychology, this refers to the fact that a repeated stimulus is evaluated more positively to the audience because of an earlier presentation. Means the more often we see something, the more we will like it. Lift Pylons therefore are the perfect match.


Image sitting in the chairlift. No phones. No distractions. Just you, fresh air and the view you enjoy while having a ride up. Oh, what is that? A poster that caught your attention? And another one? Of course you end up reading all of those messages, because what else to do on a chairlift? By the time you arrived a the top your customers mind already made a positive opinion about your brand. The power of repetition!


Tell your story on the slope, this winter!











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