GET CONNECTED WITH DUBAI WHILE YOUR ARE SKIING DOWN THE SLOPE
As the international travel market is still expanding, tourism destination have to find new and creative ways to promote their destination. It is not unusual to advertise in western countries to promote destination abroad, but Dubai got one step further and decided to cover full ski resorts.
Why ski media is great for destination marketing?
Imagine yourself spending a whole week in a ski resort. It's cold outside. An icy wind is blowing. The sun won't come out today. You look around and all those pictures of sunny Dubai. You are craving right now to lie on the beach, kissed from the warm sun. And that's the first time you think about being there.
So, when we look at the tag lines Dubai uses "Discover new thrills", "See you there", "If you need to chill", "Sun, Sand and Surf", etc. allows a wide variety of ski guest to connect with the ads at once. Tapping into emotions is they key ingredient for a successful campaign.
Where can you get the full Dubai experience?
You don't have to travel far to get a first glimpse of Dubai, as the bigger campaigns can be found in Davos-Klosters and Samnaun. But also Glacier3000, Courchvel & Val d'Isere offer a little bit of Dubai feeling.
Have a look at the gallery to get some inspo for your holiday planning or your next campaign?
