Are you tired of the same old advertising methods that just don't seem to cut through the noise? It's time to take your marketing to the next level by combining out-of-home (OOH) advertising with social media.
In today's fast-paced world, advertising has evolved drastically from traditional mediums such as television, radio, and print media to more innovative platforms like social media and out-of-home (OOH) advertising. Combining these two channels can yield tremendous results and drive impressive ROI for your business.
Out-of-home advertising especially in ski resorts is a great way to reach a wide audience and create brand awareness. By linking an outdoor campaign with social media activities you can get the most out of both.
Here are a 5 ways to combine OOH advertising and social media to spread your brand message across muliple channels:
Use a unique hashtag: Create a catchy and memorable hashtag that represents your brand and include it in your OOH advertisement. Encourage people to share photos of the advertisement on social media using the hashtag. This will create a buzz around your campaign and generate user-generated content that can be used in your social media marketing strategy.
Use geolocation: Use geolocation-based targeting to display OOH ads to people in a specific area. This can be coupled with social media ads targeted to the same area. People who see the OOH ad can then post about it on social media, increasing your brand's visibility.
Create an interactive campaign: Use technology such as QR codes or NFC tags in your OOH advertisement to drive traffic to your social media page. Create an interactive campaign that encourages people to engage with your brand on social media. This could be a contest or giveaway that requires participants to share your OOH advertisement on their social media page.
Use influencers: Partner with social media influencers who have a large following and are relevant to your brand. Ask them to post about your OOH advertisement on their social media pages. This will increase your brand's reach and create buzz around your campaign.
Use creative content: Create visually appealing and engaging content for your OOH advertisement. Use humor, emotion, or other attention-grabbing techniques to make your advertisement stand out. This will increase the chances of people sharing your advertisement on social media.
Are you ready to take your marketing to the next level? With the right strategy and creativity, you can create a viral campaign that will put your brand in front of a massive audience and drive impressive ROI. Combine OOH advertising and social media today and watch your brand go viral!