Planning on a ski media campaign? Launching a transnational campaign requires a lot of planning and creativity. So to get a feeling for ski media here are some facts you should know about.
1. WHO IS YOUR AUDIENCE?
The most important question in any marketing strategy.
The answer to it is fundamental to all further steps in a ski media campaign. To you want to reach out to Swiss families or do you rather want to grab the attention of the younger audience? Be clear on your target group.
2. PREMIUM LOCATIONS
Ski media is more than just finding good billboard spots on the slopes. By knowing your target audience our sales team will support you to choose the right markets, the right
locations and the most suitable media formats to your budget and your goals. They will help you understand how a ski resort is structured and how the people move around in it
to create a unique marketing experience.
Timing is everything when it comes to advertising in the mountains. Like in urban areas the media pool in ski resorts is also limited, means that ski media runs after the first-come-
first-serve-principle. Therefore, early planning is recommended.
3. CREATIVE PROCESS
The creative process is all about getting the attention of the audience. And as you know attention has to be grabbed right away! Therefore, keep it simple. The use of strong contrast colours and a clear and powerful message will do wonders. Strong visuals will be kept in mind!
4. POWER OF SKI MEDIA
The fight for attention has never been more tense than nowadays. Noises and distraction are coming from every corner. Think about urban street life.
And that’s exactly where Ski Media makes the difference!
During the winter season, thousands of affluent families head to the most renowned ski resorts in our network which will spend at least 5-6 days skiing. Fresh air to breathe and surrounded by the beauty of the mountains with no background noises allows advertisers to meet the target group in a positive and relaxed mood. And in the right mood people are more open to receive brand messages.
Want to hear more about Ski Media? Our sales team is glad to inform you.