The Prada Linea Rossa campaign is back for another season, with two new resorts in the mix. We've put together a quick guide to help you find the Prada Ski Lifts at different resorts so you can start planning your winter getaway.
1st Stop: St. Moritz - St.Moritz is a dream destination in winter. Surrounded by the beautiful mountains of the Engadin valley, it offers sunny days, perfect ski slopes, and a touch of luxury. From the iconic Cresta Run to relaxing in five-star spas, every moment here feels extraordinary. St. Moritz is a winter wonderland for those who seek the very best.
2nd Stop: Gstaad & Glacier 3000 - Gstaad is a beautiful, luxurious village known for its high-end shops, fine dining, and cozy chalets. Just a short drive away, Glacier 3000 offers an incredible mountain experience. You can ski on amazing slopes, walk across the Peak Walk by Tissot—a unique bridge between two peaks—and enjoy stunning views of famous mountains like Mont Blanc and the Matterhorn.
3th Stop: Crans Montana - Crans-Montana is a gorgeous resort town in the Swiss Alps, known for its breathtaking views and classy atmosphere. With its sunny slopes, it's a great place for skiing, snowboarding, and hiking. The town also has some luxurious hotels, top-class restaurants, and high-end boutiques.
4th Stop: Verbier - Verbier is one of Europe's largest ski resorts, known for its vast slopes and world-class freeriding. The ski resort is famous for its lively après-ski and exclusive events, where adventure and elegance meet.
5th Stop: Bormio - Bormio is a lovely resort with a rich history, gorgeous scenery and some pretty luxurious thermal spas. Bormio is famous for its world-class skiing and its medieval town, which offers the perfect blend of adventure and relaxation. This season is a big one for Bormio, with Prada making its first appearance, adding a touch of high-end luxury to the slopes.
6th Stop: Cortina d'Ampezzo - Cortina d'Ampezzo is one of Italy's most glamorous alpine resorts, situated in the Dolomites. This resort is the ultimate destination for those seeking beauty, culture, and luxury in the Italian Alps.
7th Stop: Livigno Carosello - Livigno is a resort town in the Italian Alps known for its landscapes and atmosphere. Often called 'Little Tibet' because of its high altitude, Livigno offers great skiing and snowboarding, as well as other winter sports. There is also lots of shopping, cosy mountain chalets and après-ski spots. It is a great destination for those looking for outdoor thrills and a laid-back alpine experience.
The Prada Pylons are waiting for you in stunning alpine destinations this winter season, offering luxury and adventure. It is truly an advertising campaign that speaks for itself.
Comments