How the style on the slope has changed over the years.
As we work with a lot of fashion brands, it is time to take a look back on how the ski fashion evolved through the ages. From the humble beginnings of wooden skis and woolen sweaters to the high-tech, stylish gear of today, this article will take you on a journey through the ages to explore how ski fashion has changed over the years.
20’s to 30s:
Women began to ski alongside men in 1920. Back then women wore ankle-length skirts to ski in. The Winter Olympics in 1924, Chamonix made functional ski wear popular and many women abandoned skirts for trousers.
40s to 50s
The 1940s marked a shift from heavy, itchy wool to more functional materials. Fashion still primarily revolved around function, with fashion as a secondary concern. In late 1940s Emilio Pucci introduced the one-piece ski suit, a practical and stylish innovation that provided skiers with better protection from the elements.
The 1950s witnessed an explosion of ski accessories, including matching gloves, hats, and scarves, which added a touch of elegance to ski outfits. Goggles also became a standard accessory, offering both protection from wind and snow glare.
Skiing became associated with glamor and luxury, thanks in part to Hollywood stars who flocked to ski resorts in the 1950s. Their influence on ski fashion was undeniable, as they often combined practical ski wear with high-end, stylish elements.
60s to 70s
The 1960s and 1970s were decades of tremendous cultural change, and ski fashion wasn't immune to these shifts. Skiing transformed from a niche activity into a symbol of youth culture and rebellion, resulting in radical changes. The introduction of Spandex in 1959 revolutionized ski fashion, paving the way for a sleek and formfitting mountain look. Puffer outerwear and boldly patterned sweaters paired with stretchy pants became the go-to in the mountains. Fast forward to the '70s après ski style reached its peak. Moon Boots, with made its way to the top, the pratical design, became a staple, ensuring that fashion met function on the snowy terrain and fleece fabric took center stage, not just for its warmth but also for its effectiveness in layering, allowing skiers to stay stylish while conquering the cold.
80s to 90s
Hight-Tech and Neon Vibes. The 80s and 90s were a time of bold experimentation. One of the most iconic elements of ski fashion in the '80s and '90s was the explosion of neon colors. As snowboarding gained popularity, its influence permeated ski fashion. Baggy pants, graphic prints, and oversized jackets became prevalent, breaking away from the more tailored looks of the past. Also logos and brand names took center stage during these decades.
The 2000s marked a period of continued innovation in ski gear technology. Fabrics became even more advanced, with improved waterproofing, breathability, and durability. High-performance materials like Gore-Tex and synthetic insulation were standard. An increasing awareness of environmental issues led to the integration of sustainable and eco-friendly materials. Brands started using recycled and responsibly sourced materials in their products.
The 2000s were marked by a blend of cutting-edge technology and a desire for comfort, style, and sustainability in ski fashion. This era set the stage for further innovations.
As we have reached the 2020s, ski fashion has continued to evolve with an emphasis on sustainability, cutting-edge technology, and an increasing focus on versatility and inclusivity. The lines between ski fashion and athleisure have blurred. Many ski brands like Perfect Moment or Goldbergh are producing stylish, functional apparel that can seamlessly transition from the mountain to après-ski activities or everyday wear.